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How Local SEO can Help Local Businesses Thrive and Survive a Competitive Market

  • February 13, 2017
  • SEO
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It used to be that the biggest problem of local businesses is that there were way too many of the same products and services being offered to the same people. Today, putting up a business is still as challenging. It has become a lot more complex, too, nowadays, especially with the rise of digital marketing. While many have already seen the light and are fully basking in the glow of the benefits that SEO has to offer, there are still many local small businesses that have yet to be convinced to get on board.

By now, it should be clear to all that SEO is definitely not just some flash in the pan trend. It has survived multiple algorithm evolutions, reader profile upgrades, and more, and it only continues to show that it’s here to stay for much longer.

In case you happen to be one of those businesses that have yet to fully embrace the inevitability of integrating SEO into your marketing practice, here are some more reasons that could probably help change your mind.

Make the Most Out of SEO and See Your Local Business Grow and Thrive

Local Searchers Want Local Businesses

Finding providers of goods and services is usually achieved by narrowing down the search to the preferred location. If a San Jose resident wants to find a plumber that can fix their house plumbing, for example, the search would have have to be made specific to this area.

According to a study conducted in 2014, as much as 78% of local-mobile searches convert into successful purchases offline. The significance of this data is obvious: if you want local clients to patronize your local business, you have to first let them know that you are in fact ready and available to cater to their need.

SEO helps you become more visible and accessible to them. By getting better rankings on search results pages, you are increasing your potential to be their chosen provider. Of course, getting there is not as simple as having your own website. You have to come up with a digital marketing strategy that would consolidate your efforts to lead to that one goal of getting a good landing spot on the search results. An experienced provider for services in SEO in San Jose, CA, we can help you achieve just that.

Almost Instantaneous Results

In another Google research report, they found out that same-day offline purchases kicked off by local mobile searches can reach an impressive 18%. That’s 18% more potential closed sales transactions simply by having people access your store’s profile online.

If anyone else is doubting the efficacy of proper SEO usage in bringing in the clients, this should serve as a good enough proof that the trickle-down effect doesn’t go down all that far. These results can be attributed to the fact that people who make targeted searches online already do have a clear idea of what they want. This is why as soon as they find what they are looking for, they are ready to act on it and take the next logical step in the buyers journey.

Online Reputation Matters as Much as Word of Mouth

Whereas in the traditional marketing sense, word of mouth is important in keeping your business reputation, reviews online also play an important role for your digital presence. Reputation management is one of the more important aspects of digital marketing that you should concern yourself with, and SEO can also help in this front.

For all this, it’s crucial that you realize just how important SEO is for your company. Agencies like Company Online Strategy do offer services for SEO so all you have to do is to decide to reach out for help.

Sources:

30 Quick and Easy SEO Tips for Small Businesses. Search Engine Watch.
32 Simple SEO Tips for Small Businesses. eConsultancy.

Troy Scott | Founder | CompleteOnlineStrategy.com | Linkedin.com/in/troyscottjvmg

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