Many local companies frequently want a quick fix for their local rankings, even resorting to cheap shortcuts as a way to emerge on top. Shortcuts have no place with Google, however, what with the frequent updates to Google’s ranking system that rewards websites with consistently fresh content. One way to produce content is through blogging.
Blogging might seem like a long and arduous process, but its benefits simply cannot be ignored.
Why Blogging is a Secret Weapon
While SEO is undoubtedly effective in getting your website to the top, it’s certain that other businesses are doing it as well.
With many businesses doing the same thing, they end up equal to their competitors. Because of this, web pages rarely sit at the top of Google’s ranks for long. You need to constantly outdo your competitors to remain at the top of page rankings for as long as possible.
This is where the secret weapon comes into play. By blogging consistently, your business can gain huge advantages over the companies who aren’t blogging themselves. Blogging can lead to long term top spot placement in Google’s local search, therefore allowing you to capitalize on potential leads. It’s well known that the first organic search result will garner 18% of clicks on Google, compared to just 10% for second place and 7% for third place. Furthermore, businesses who blog have 434% more indexed pages than those who don’t. The more indexed pages a business has, the more likely they are to get leads.
Blogging is a great way to show consumers how approachable your business is. It also allows you to show off your expertise and understanding of the market. This is useful for local businesses because, as one survey found, consumers are more likely to choose local retailers over national or international chains because local businesses boast of better product knowledge while also providing far better service.
Fresh Content Attracts Google and Visitors
There are many ways in which blogging gives you an advantage over other local businesses. The first being that consistent blogging gives your website ongoing, timely resources that will attract Google’s algorithm bots which feature content based on their freshness and uniqueness. If you don’t blog at all, then you are extremely unlikely to attract these algorithm bots.
Additionally, blogging is inherently used to gain an audience who interacts with you. Therefore, by blogging, your business could attract an audience who want to subscribe to your blog, leave comments, and send links back to you on social media. These interactions can give your website a higher prominence score in Google’s local algorithms.
A Positive Brand Image
As an added bonus, the blog also makes your business seem more friendly, open, and engaging. Just make sure that you also engage with your audience by replying their questions and comments. This humanizes your brand, and make your prospects and customers feel like they can connect with you.
Regular blogging will help you rank when someone searches for you on Google and help boost your local search rankings as well. This will lead to higher levels of exposure and a far greater reach for your promotional strategy. Finally, blogging regularly gives you more content that you can re-purpose and publish on your social media channels, allowing you to reach more of your audience.
All in all, blogging has many advantages for your business when it comes to local SEO. However, because of the time-consuming nature of a blog, it’s a good idea to ask companies who provide specialist local SEO services for help. They will have experience in setting up and running a business blog, doing away with the need to hire a full-time in-house blogger.
24 Eye-Popping SEO Statistics, SearchEngineJournal.com Small Shop Resonates with Local Consumers, AmericanExpress.com