Over 68% of businesses use landing pages for lead generation, which is no surprise when you consider how effective they are when used correctly. If you want to begin using landing pages, or want the ones you have to be more effective in acquiring leads, there are a few things you’ll need to do.
As the aim of a landing page is to obtain a lead, it must include some way of getting the visitor to contact your business. Alternatively, if you own an online sales business, the landing page will include a link to the shopping cart or checkout area.
Since most businesses don’t have a full-time marketer or SEO and lead generation expert of their own, it will likely be an SEO company who will create landing pages for you. You should look out for these elements in any landing page created for your business.
Optimize for Search Engines
You should remember that the biggest source of leads still come from search. You need to increase the chances of the lead finding your landing page in the first place by optimizing the page for search engines.
To do this, you need to optimize your page’s title. This is what shows up in the tab, and it will be different from what appears as your page headline and what shows up in the URL. As a rule of thumb, the title should be short, should include the page’s keyword, and must be in a long-tail format.
Your landing page’s title is what Google’s algorithm bot will see first when a user makes a search containing the keyword.
One thing that many old-school SEO practitioners focus on is link-building, though social media share buttons have been shown to be more effective today. Your landing page should encourage visitors to share it through various social networks, including Facebook, Twitter and Google+. By having social media share buttons on your landing page, you could increase the page’s visibility by up to 700%.
Limit Bounce Rate
Bounce rate is vital to your lead generation strategy, and you need to limit this by keeping your landing page simple. The page should catch the attention of visitors quickly and easily. They are likely to leave if they have to read through too much information or go through too many hoops.
The lower your bounce rate, the more likely it is that you will turn your visitors into leads. One way you can improve your bounce rate is to quote specific numbers for your business’s statistics, rather than rounding them up. Potential customers are likely to respond better to this, as they’ll see your business as more credible.
Utilize Sign Up Forms
After getting your visitors to buy a product or contact your business, a signup form is the second largest lead generation tool your landing page needs. Asking potential customers to enter their personal details is akin to asking them to proceed to checkout. You’ll need attractively designed forms that are simple and easy to use.
Your sign up forms will need to be easily visible on your landing pages so that consumers don’t miss them. If a form is difficult to find, you’re going to miss out on potentially profitable leads.
If you’re offering a free product or discount for signing up for your mailing list, make sure your offer is easy to understand and that you’re telling the truth. If clients don’t understand an offer, they won’t input their details, and if you’ve over embellished a product they may feel cheated and lose faith in your brand.
If you’re unsure about how to create landing pages that work, it’s better to involve a professional service than waste time trying to do things on your own. A dedicated SEO marketing company will create landing pages for your business that are ideally optimized for your potential customers.
How to Increase Your Content Sharing by 700%, JeffBullas.com How to Optimize Your Site for Lead Generation, Entrepreneur.com