The success of virtually every company is predicated on sales, which all start out as leads. This makes implementing effective lead generation strategies very important. Digital marketing companies can help you use digital channels to develop a sales pipeline.
Align your lead generation strategies with your long-term goals and ensure they are achievable by taking the following steps.
Enhance Your Levels of Engagement
Whether you sell cars or clothes online, you need to enhance your levels of engagement with potential leads. A lot of companies fail in this regard because they focus on automation, not engagement. This thinking seems good on the surface, but more is required from companies trying to compete in today’s digital market.
You may want to consider offering more sales representatives online in the form of chat rooms and help-resolution centers. This way, your customers can get help any time they want from the comforts of home. They also don’t have to talk to agents directly on the phone, which can make them feel comfortable and more receptive to initiating a conversation.
You can also enhance your levels of engagement in emails simply by introducing yourself and addressing the lead by name. This creates a more personal experience right out of the gate.
Some companies use brand ambassadors to promote their products and services. Think of these professionals as cheerleaders for your company; they are the ones building up your reputation and staying connected to leads. Choose credible parties to represent your company and make sure your target audience is receptive to them.
Utilize Email Marketing
Other than social media, email marketing is one of the most important ways to generate more leads. But you’ll need to use email appropriately to reap its benefits.
First, look at how your message is designed. Remove elements on the side bar causing clutter, so visitors will not miss your email signup bar. Your email signup bar should be located at the top, where users will see it the moment they click on your page. Each page needs to be simple, because too many elements and signup sheets take away from the user experience and end up wasting a person’s time.
All your content and emails need calls to action that entice the reader to subscribe. You want to do this in a discreet manner, though, because sounding too promotional may scare potential subscribers away. In your calls to action, identify the different benefits that the reader gets if they subscribe; it may be to learn something new that they can use in their daily lives. In addition, you need to use commanding words that sway action.
Sending one email for your marketing campaign simply isn’t enough to generate leads. This isn’t surprising, given that the average person gets 121 emails a day. With so many distractions plaguing everyone, you’ll constantly need to remind leads of your brand. The ideal number of emails per week is different for every company. What you need to do is start with a couple of test frequency rates and see which one works best.
When crafting emails, it’s important to avoid using a strict formula. Doing so may cause the audience to lose interest and move on. Being creative with every email lets you maintain engagement and keep people on their toes. You might also reward people for reading through your promotional emails, such as sharing an informative video or offering a discount.
The more time you put into lead generation, the more sales you can generate. If you need assistance gaining more leads, you can always consult with professionals who specialize in lead generation. They have this process down to a science and can implement actionable steps that yield results.
Sources: 6 Reasons Why You Need Brand Ambassadors For Your Business, blog.hootsuite.com 7 Statistics That Prove Email Marketing Isn’t Dead, entrepreneur.com