In today's digital world every marketing system begins with a well-positioned website.
However, without an optimized presence for mobile devices, your brand and ultimately the user experience of your prospects can suffer or even worse, users can discount your products or services as out of date.
No matter how big or small your business is, below are the Five Things Every Website Marketing Plan Needs.
1) Mobile Responsive Design
Your website must work on all devices. Today's fast pace mobile lifestyle is colliding with users searching the web's billions of pages.
What's more, Google has started the Accelerated Mobile Pages (AMP) Project, which is an open source initiative that aims to provide mobile-optimized content that can load instantly everywhere.
Your site needs to have a Mobile Friendly UX (user experience).
2) Overall Tracking Systems
You need overall tracking systems and reporting metrics.
Whether it's understanding all of the traffic sources coming to your website or tracking & recording the phone calls your marketing campaigns are generating - you need to know your numbers.
This information gives you a real-time understanding of your conversions and monthly reporting metrics.
3) Marketing Automation
Marketing automation helps you create more qualified buyers.
By incorporating a Free Guide or White Paper (something the visitors get for Free)as a Top of the Funnel offer in exchange for an email or contact information, your prospects opt-in to your automated follow-up system.
This type of follow-up activity could email, a re-direct link to a video sales letter, or even pre-recorded webinar. Either way, the content you offer is all part of your automated sales funnel and marketing automation strategy.
Often times, implementing this type of system has immediate benefits.
First, your prospect gets the information they came looking for and you helped them with their buyer's journey.
Second, you start the process of building a prospect list you can communicate with directly on a monthly or quarterly basis.
4) Optimized SEO Ranking
Local SEO increases the visibility of your business by driving your website to the top of local listings.
If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings.
This approach will greatly increase the ability of your company to reach the target customer demographic in your market.
You need to have a localized keyword strategy, a line-item SEO build out, and a firm understanding of your ranking profile in order to optimize your site for keyword searches.
5) Monthly Publishing Schedule
One of the best ways to add to your local ranking factor is to publish on a regular basis. We suggest a minimum of 1-2x a month, ideally 2x a week.
This strategy helps a few different ways.
First, blogging allows you to write directly to your ideal buyer (sometimes called your avatar) about specific topics your target buyers would be interested in.
Secondly and more importantly, blogging allows you to leverage your SEO/Keyword strategy and create content around the searchable terms in your target market.
When you implement a complete online strategy using the five components listed above, you need monthly reporting to manage results.
Each of our Done For You Packages comes with Free monthly reporting.
Our Premium Service. If our DFY packages don't fit, we use available technology to custom build solutions to solve most any marketing challenge. Click the button above and let us know how we may be able to help.
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We believe so, and a search engine submission and local citation strategy a basic part of local SEO. The majority of search engines, notably Google, crawl and index pages by following links. Quality inbound links from any previously indexed page will help identify your page to the engine.
What’s The Deal With Paid Search Submissions?
Many SEO companies offer paid search submissions and we do as well. However, it doesn’t cost a penny to get indexed by the major search engines. And it shouldn’t cost you anything, either. However to build local authority we build out local citations to support local rankings.
Can Any Inbound Linking Hurt My Ranking?
The answer is clear and simple: No, inbound linking cannot hurt your search ranking. If inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.
Are Blogs Good for SEO?
Blogs are great for SEO--however, the content is key. It's important to producing high-quality content with a consistent publishing schedule. Doing so can have a long-term positive impact on your ranking authority. Consistent quality is the key.
How Do I Make My Site Search Engine Friendly?
The best way to make your site more search engine friendly is often to simply add more text. The content must add value and be on topic, but the addition will create a new set of keywords and phrases for the search engines to crawl. Think of these terms as new ‘gateways’ for the engines - the injection of text will provide new doorways for traffic.
More about SEO:
Inbound linking is very important. In fact, acquiring back-links may be the most important
thing in SEO. Nonetheless, a website owner shouldn’t have to “scout” or “hunt” for links. If the presented content is interesting, useful, and/or important, there is a natural tendency among web users to share information.